Tesla’s Damaged Brand: The Beginning of the End of Elon Musk’s Fortune?
It may be a bitter truth for Elon Musk to swallow, but he is the one who creates his own reality. By dint of hard work and ingenuity, he built Tesla from nothing into a significant global brand. For reasons buried deep in his soul, he was compelled to destroy it—through reckless words and actions—setting himself up for the inevitable crash back to earth.